Your Complicated Hiring Practices Are Driving Candidates Away
The restaurant industry continues to face a major challenge in the hiring process. According to the National Restaurant Association, 70% of operators struggle with a shortage of employees to meet customer demand and 75% plan to invest more resources in employee recruitment and retention.
The cumbersome and time-consuming hiring process, which often requires applicants to navigate complex job websites, create accounts and complete paperwork, is driving away top candidates. To overcome this obstacle, companies need to simplify the hiring process.
With 84% of Americans owning smartphones, mobile technology offers a convenient way to connect with potential employees. To create a seamless experience, companies should eliminate any extra steps and make sure the process is frictionless from start to finish. For example, if you plan to use a QR code, don't direct candidates to your website where they have to search for your application. Instead, guide them directly to the hiring link where they can review open positions, and apply immediately.
Take advantage of the preferred communication method of the target demographic, Gen Z, by using software that communicates via text, and apply directly from their phone. A simple QR code can direct the applicant to a mobile-based experience. Place these codes in areas where your target audience may be, such as high traffic areas in your establishments, or on social media. When applications come in, use automation and pre drafted responses to immediately respond and communicate. This minimizes the waiting time and keeps the candidate engaged at their peak of interest, reducing ghosting and drop-off rates.
Make The Process Engaging
Making the recruiting process engaging is crucial in attracting top candidates. Candidates are more likely to apply and stay engaged if they feel a personal connection with the company and the hiring process. To make the recruiting process engaging, write company culture and job descriptions to showcase your company’s culture, values, and mission. Engaging follow-up interactions can also help to build a connection and keep candidates interested throughout the process.
By making the recruiting process engaging, companies can create a positive and memorable experience for candidates, increasing the chances of attracting top talent to join the team.
After making an offer, many companies struggle with ghosting, where applicants disappear without explanation. To combat this, companies should digitize onboarding by creating mobile-friendly forms and company documents. Allow candidates to fill out tax and employment verification materials and answer common questions prior to the first day, helping to ensure a smooth start for the new employee.
By simplifying the hiring process, companies can eliminate unnecessary obstacles and make it easy to fill an open job. Investing in technology can revolutionize the hourly hiring process and help you reach your desired staffing levels.