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Strategies for Re-Engaging Past Applicants

Understanding the Importance of Re-Engaging Past Applicants

Reviving interest from past applicants is crucial for organizations as it allows them to tap into a pool of potential candidates who have already shown an interest in their company. By re-engaging with these applicants, organizations can save time and effort in sourcing new candidates, as well as potentially find a better fit for their open positions.

One of the main reasons why re-engaging past applicants is important is that it helps organizations build a talent pipeline. By maintaining a relationship with these candidates, organizations can keep them informed about future job opportunities and updates within the company. This way, when a relevant position opens up, organizations already have a pool of interested candidates to reach out to, saving time and resources in the hiring process.

Additionally, re-engaging past applicants can improve the candidate experience and strengthen the employer brand. By demonstrating a commitment to staying in touch and providing updates, organizations show that they value their candidates and are invested in their long-term success. This positive experience can lead to increased word-of-mouth referrals and a positive reputation in the job market.

Analyzing the Reasons for Applicant Attrition

Before implementing strategies to re-engage past applicants, it is important to analyze the reasons for applicant attrition. Understanding why candidates dropped out of the hiring process or did not accept an offer can provide valuable insights for improving future engagement efforts.

Some common reasons for applicant attrition include: lack of communication or feedback during the hiring process, a lengthy and complicated application process, not meeting the candidate's salary or job expectations, or accepting a job offer from another company.

By conducting exit surveys or reaching out to past applicants for feedback, organizations can gain a better understanding of these reasons and identify areas for improvement. This information can then be used to tailor re-engagement strategies and address any pain points that may have led to attrition in the past.

Implementing Personalized Communication Strategies

When re-engaging past applicants, it is important to personalize the communication to make it more effective and engaging. Generic mass emails or messages are unlikely to grab the attention of candidates who may have already moved on or lost interest.

To implement personalized communication strategies, organizations can start by segmenting their past applicants based on their interests, skills, or previous interactions with the company. This segmentation allows organizations to send targeted messages that are relevant and appealing to each group of candidates.

Organizations can leverage personalization technologies, such as automated email marketing platforms, to send customized messages at scale. These platforms allow organizations to create personalized templates and schedule automated follow-ups, ensuring that candidates receive timely and tailored communication.

By personalizing communication, organizations can demonstrate their genuine interest in the candidates and increase the likelihood of re-engagement.

Leveraging Technology to Stay Connected

Technology plays a crucial role in staying connected with past applicants. By leveraging various communication channels and tools, organizations can maintain regular contact and keep the candidates engaged.

One effective way to stay connected is through social media platforms. By following past applicants on platforms like LinkedIn, organizations can stay updated on their professional achievements and interests. This information can be used to personalize communication and reach out with relevant opportunities in the future.

Additionally, organizations can use applicant tracking systems (ATS) to track and manage past applicants. These systems allow organizations to store candidate information, track their interactions with the company, and set reminders for follow-ups. By utilizing an ATS, organizations can ensure that no candidate falls through the cracks and that regular communication is maintained.

Overall, leveraging technology helps organizations stay connected with past applicants and streamline the re-engagement process.

Creating Targeted Content to Spark Interest

To revive interest from past applicants, organizations can create targeted content that sparks their interest and keeps them engaged with the company.

One way to do this is by sharing relevant industry news, insights, and thought leadership content. By providing valuable information to past applicants, organizations position themselves as a trusted source of knowledge and expertise. This can help keep candidates engaged and interested in future opportunities.

Another strategy is to showcase success stories of employees who were previously applicants. By highlighting the career progression and achievements of past applicants who are now part of the organization, organizations can inspire and motivate other candidates to re-engage and pursue opportunities within the company.

Furthermore, organizations can create exclusive content or events specifically for past applicants. This can include webinars, workshops, or networking events where candidates can connect with current employees and learn more about the company culture. By offering unique experiences, organizations can build stronger connections with past applicants and increase their interest in future opportunities.


Re-engaging past applicants is a cost-effective, time-efficient way to fill important roles within your company. Apply these strategies to build meaningful relationships with your past applicants, maintain a robust talent pipeline and increase your chances of finding the perfect fit for open positions.